Crystal HortonCrystal Horton

Austin Realtor

  • Menu
  • Home
  • Sell
    • My Marketing Plan
  • Buy
  • About Us
    • Crystal Horton
    • BJ Bryant
    • Rochon Anderson
    • PJ Pickett
    • About Keller Williams
  • Blog
  • Contact

My Marketing Plan

With the right REALTOR®, you can create the ideal conditions to sell your home. Once you have prepared it for sale and chosen the right price, your REALTOR® will discuss the best marketing and advertising plan for your home. There are many avenues and options that will position your house in the perfect place for the right buyers to see it.

house-298212_1920With a new home, you’re not just selling a piece of land with bricks and lumber on it. You’re selling an ideal, a lifestyle. You’re selling the home where a couple can dream about raising their children. You’re selling the first home and first rights of ownership to a bachelor. You’re selling a single mom or dad a new step towards independence, a retired couple their relaxing retreat.

Marketing your beautiful home is a skill that your REALTOR® has down to a science. By using market analysis information and local research, your REALTOR® will identify what kind of people to target for the marketing campaign for your home. Narrowing down the target audience to a list of lifestyle desires, you can photograph, stage, and even design home flyers to target the potential buyers who are willing to pay top dollar.

Internet Exposure

When you list with me, I’ll have access to the Keller Williams Listing System, or KWLS.  This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.  You need a solid web presence because that’s where the buyers start. KW is syndicated with the KWLS.

Professional Photography

So many people will repaint, clean and remove clutter, even spend money remodeling and then staging their home, but they do not have quality pictures taken. Factors like professional lighting, use of different lenses, and photo angles can all completely change the way your home is perceived on print pieces and online. Research shows that if a potential buyer likes the photos online, 75% of them will go see the house in person. Let your REALTOR® help you choose a photographer that will best showcase your home’s attributes.

Property Signs

Yard signs are the third most effective way of selling your home. Our yard sign was professionally designed by a graphic specialist, specifically created to attract your target audience. Your property brochure is a tangible advertisement that will be expertly crafted by your real estate agent and a graphic designer to reflect your properties best attributes and invite them to an online database about your property with pictures, video, and detailed descriptions.

Keller Williams Realty Branded Mobile App

Get the most accurate and up-to-date real estate information right at your fingertips:

  • Easily connect with your agent and send property inquiries instantly.
  • Draw a circle on the map or drop a pinpoint to search that area.
  • See property details and full-screen photos, get driving directions, mark your favorites, create notes about what you liked, or share it with family and friends.
  • Estimate your home loans with a free mortgage calculator.
  • View Open Houses in your area. View Rental Properties in your area.

For A Home Marketing Consultation Contact Us Below

Property Search

Advanced Search Map Search

Navigate

Home
Buyers
Sellers
Contact Us

About Crystal Horton

Crystal Horton is a native Texan who grew up in Corpus Christi, TX and moved to the Hill Country to attend Texas State University. She received her Bachelor of Science in Management and Master of Health Administration from the University of Phoenix.

Crystal has had a passion for real estate her entire life, and she has based her business on relationships. She is a strong businesswoman who will ensure that the buying and selling process is a smooth one for her clients.

Contact Us

Crystal Horton

1801 S. Mopac, Ste 100
Austin, Texas 78746

hortonluxuryhomes@kw.com
512-393-9729
Each office is independently owned and operated

Consumer Protection Notice
TAR 2503 : TREC CN 1-2

Information About Brokerage Services TAR 2501 : TREC IABS 1-0